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Archive for November, 2009

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How to Build Targeted Email List

November 26th, 2009

There are just couple of things you need to look into before you can really build a successful targeted email list. Those are the Niche, the High Converting Squeeze page as well as of course a guide that is awesome!

Niche Market

Now there is always a debate on the niche market as many think this has something to do with working in some sales market. Actually the niche market is a group of people with a problem.

So main market might be weight loss, while the niche marketing is a particular group of people wanting to lose weight! A while back I was asked a question, why a product was not selling and I read the sales page and I asked the guy…Who needs your product. He comes back to me and say, that one question you just made just opened my eyes completely!

The fact is…If you can define the niche market, the rest is easy!

The Free Offer

Now before we talk about the technical part, let’s talk about the guide or the product you are giving for free. Now if a person is looking to lose weight and you are offering them a tool that can tell them they are overweight. They WILL NOT sign up! However, when a person is searching for a weight loss plan, and you are giving them a quick and an easy one to do exactly that! They will sign up!

So it cannot be just anything you want to give out! It has to be something they really need!

The Squeeze Page
When you have the good quality offer in hand, you can easily make your squeeze page. First the page itself needs to have a “drooling” headline title and it has to be powerful and capture the attention in under 3 min. There should be 5-9 bullet points and of course the opt in form should stand out and be above the fold!

Now to conclude this tutorial on building targeted email list, many complain about the niche research, technical part, and the “dots” to connect it all together. We will solve that problem right away. Just head over to Niche Marketing Camp and you will get 19 pages of FREE data.

Ivana Tips on Building Your Lists

Free Squeeze Page Template – PLUS Tutorial

November 26th, 2009

Now before you even get into building a squeeze page and getting your free squeeze page templates, you need to understand the reason behind it. The main purpose is to get lead subscribed to your opt in page, so they receive newsletter or making sales for a specific product.
This means. The content they read on your squeeze page template, has to apply to a certain niche before they opt in.

This page is a lot more important than your sales page. Actually it is #1 lead generating page and something that can print checks on demand for you!

So that free squeeze page template has to be a lot less confusing and a lot more focused on the niche you are working with!

So here are some rules:
1. Get niche defined
2. Get the Headline that is “drooling”
3. Get 5-9 Bullet Points
4. Get An Opt in Above the Fold!
Never, never put too much graphics this will ONLY distract your visitor…Never distract your visitors, make them “scan” the text. That is your goal, they will opt in if they are promised something they really need.

When you are building high converting squeeze page…You should NOT concentrate on long letter, but keep them as short as possible. BUT to the point! I always feel the best way to know how to write one is to look at the last opt in you signed up for. What was the promise that was made!
Actually, that is exactly how I learned to build my squeeze page. And my best converting one so far was BLANK, meaning white background NO graphics what so ever, but it had the most powerful text and people opted in. 75% was the conversion rate, to be more exact!

Now head over to Ultimate List Building (free report), and get a complete training, including free squeeze page template packages at NO cost.

Ivana Tips on Building Your Lists

Proper Way to Do Email Target Marketing

November 25th, 2009

Proven fact: it is a lot easier to do email marketing if you are working with niche of people. For example! If you take broad industry such as “music” and you get people to sign up for only music relevant offers you are not doing email target marketing, because music is broad market!

Now go with niche sites such as “Michael Jackson” or Hannah Montana and you are looking into a more niche targeted market.

Your main concern when selecting a niche market needs to have a label on people. You see, in the above example I can say Michael Jackson Fans looking to learn to moon dance. This is a good niche.

Here are just few examples so you get good at selecting niche market.

Weight loss: weigh loss because of diabetes, or weigh loss after pregnancy!

But if you go with broad market such as music, you can never be able to do email target marketing where you can actually profit! I mean, people searching for something in music industry may want to get new CD, or learn to play a guitar, or join a dance group.

So ok we know you need a niche! How do you find your niche market?

All you really have to do is select one forum in broad niche, and you will be able to find your niche market within that forum. Browse the forum and you will come up at least with 10 niche markets to get into!

When you build your site! Have ONLY niche relevant information on it. Give one “free guide” away that those people would normally pay for. For example: a free mini course that guarantees to teach moonwalk dance. It does not matter what it is, as long a you provide what they want!

Not only will you build an email target marketing list which you can mail to from time to time, BUT you will be able to build a relationship with them in no time! Because you know who they are (Michael Jackon Fans) and you only send them relevant info!

While this is the biggest issue for many people. Setting up a technical part of niche building is 10 times harder! But not to worry, you can learn that for free by grabbing a copy of Niche Marketing Camp!

In my opinion, it is one of the most detailed guide ever written, but further more…They help you build this whole system on autopilot, so you profit from day one using ONLY Niche and target email marketing techniques!

Ivana Tips on Building Your Lists , ,

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